Fragrances can increase the willingness to buy via the limbic system. This insight has been successfully utilized by retailers for years through the use of aroma columns for subdued scenting.
The principle has now been integrated into the concept of advertising mailing for the first time: mayer-network has developed the proSCENT® system with the leading fragrance researcher Dr. Patrick Hehn.
After opening the mailing, the integrated microcapsules briefly create a perceptible scent. By pulling out the content, the fragrance particles transfer from the envelope. The recipient’s limbic system now reacts subconsciously – the perception of the mailing’s content is increased.