SIMPLY GENIOUS,
DOUBLE ACTION.

Fragrances can increase the willingness to buy via the limbic system. This insight has been successfully utilized by retailers for years through the use of aroma columns for subdued scenting.

The principle has now been integrated into the concept of advertising mailing for the first time: mayer-network has developed the proSCENT® system with the leading fragrance researcher Dr. Patrick Hehn.

After opening the mailing, the integrated microcapsules briefly create a perceptible scent. By pulling out the content, the fragrance particles transfer from the envelope. The recipient’s limbic system now reacts subconsciously – the perception of the mailing’s content is increased.

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ONE IN A MILLION –
THE BULL’S EYE

The heart of the fragrance marketing system is the proSCENT® analysis software. Based on a complex fragrance kit developed from scientific findings of fragrance effect research, the software filters out the suitable fragrance result for your individual mailing for your target customers. And this from up to 2.75 million variations.

For this purpose, up to 20 parameters relating to the target group are queried via a questionnaire. The analysis tool then recommends the three most accurate results via bar chart and provides a preview of the response and result improvement of the mailing campaign.

VIA NOSE
TO BRAIN TO HEART.

Our brain tends to associate scents with memories and experiences. If you manage to link your mailing with positive associations, the content will receive a special perception and attention. These associations are often made “around the corner” and work for almost all industries. Associations that the brain makes with certain scents and that have been proven by the fragrance effect research are, for example,

Forest scent: motorcycle, camping, bedroom, machine tools

Strawberry: children’s fashion, toys, swimwear

chocolate: eroticism, books, city trips, kitchen exhibition

cappuccino: supermarket, city trips, magazines, office

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THE POWER
OF THE SUBCONSCIOUS MIND

The short concept with a recommended results can be presented “live and direct” as part of the customer presentation – experience it for yourself. A fascinating and coherent approach to increase the success of individual measures through fragrance-based neuromarketing. The limbic system is a functional unit in the human brain that is responsible, among other things, for the processing of emotions. Undertones, body language, music or even SCENTS are perceived. Even if they are so subtle that they are only perceived subconsciously. Find out now about new ways to optimize the efficiency of your mailing campaigns with mayer-network and proSCENT®!

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CONTACT

Are you interested?
We are happy to consult you.